Swell

Ian Brand

Personal brand health — follower growth, thought leadership coverage, and product attribution

Personal

Account stats

4.8k

+142 30d

LinkedIn followers

2.1k

+55 30d

X followers

4.2%

Avg engagement rate

6

Posts this month

Thought leadership topics

Target: 4 pieces/month per topic

HoldCo / portfolio operations

Last post: Jun 27

Coverage

3/4 pieces

Real estate development finance

Last post: Jun 15

Coverage

1/4 pieces

Building software for vertical markets

Last post: Jun 20

Coverage

2/4 pieces

Founder lessons

Last post: Jun 10

Coverage

1/4 pieces

Top personal posts

The operator mindset vs the investor mindset

LI Post

Jun 27

6.8%

3.8k reach

Building software for people who hate software

LI Article

Jun 20

4.1%

2.2k reach

Why I started Capiture

LI PostScheduled

Scheduled Jul 2

Pending

Product attribution

2 product signups this month attributed to Ian Brand content

1x Capiture1x Pre-Punch