Swell

Metrics

Content performance, ad snapshot, and engagement across all products — June 2026

84.2k

Total reach this month

3,847

Total engagements this month

4.6%

Avg engagement rate

Content performance by product

ProductPostsTotal reachAvg eng. ratevs last month
Capiture822.4k4.8%+1.2%
Pre-Punch1131.8k5.1%+0.3%
DrawSmart49.6k3.9%-0.7%
Ian Brand620.4k4.1%+2.1%

Top 5 posts this month

1

Pre-Punch cuts project close from 3 weeks to 3 days

LI PostPre-Punch

7.3%

4.1k reach

2

The operator mindset vs the investor mindset

LI PostIan Brand

6.8%

3.8k reach

3

How we underwrote 40 deals in 6 months without hiring

ThreadCapiture

5.9%

2.9k reach

4

Capital stack 101 for real estate developers

LI PostCapiture

5.2%

3.2k reach

5

What no one tells you about drawing submittals

LI PostDrawSmart

4.7%

1.8k reach

Ad snapshot — June 2026

Meta Ads

Facebook + Instagram

2.3%

CTR

$18

CPL

3.1x

ROAS

$1,240

Spend this month

Anomaly: CPL up 22% vs last week on Pre-Punch campaign

Google Ads

Search + Display

4.1%

CTR

$31

CPL

2.4x

ROAS

$880

Spend this month