Swell

Funnel Analysis

Per-product funnel health — awareness through retention, with break diagnosis

Updated by Growth agent monthly

Capiture

Capiture

Awareness

8.2k sessions

62.0% engaged

Interest

22.0% bounce

1,840 pricing views

Consideration

312 trials

3.8% CR

Activation

78.0% activated

Conversion

12.0% trial-to-paid

$4,200 new MRR

Retention

1.8% churn/mo

Flagged breaks

highConsideration break

Trial CR 3.8% vs 6% target — pricing page may be friction point

Pre-Punch

Pre-Punch

Awareness

4.1k sessions

71.0% engaged

Interest

18.0% bounce

980 demo visits

Consideration

87 demo reqs

2.1% CR

Activation

91.0% activated

Conversion

34.0% demo-to-close

$3,800 new MRR

Retention

0.9% churn/mo

Flagged breaks

mediumInterest break

Demo page bounce 18% vs 12% target

Funnels for DrawSmart, OneKeyStep, and Integryl will appear here once active pipeline data is available.